Every retailer has their expectation on the outcome of Christmas as it approaches. Some retailers feel that the Christmas trading made their best of their times, while uncontended ones feel that the results yielded are the worst.
The retailers that describe the Christmas occasion as the best of their time are those that sell their products to many customers and consequently make more sales. To those who refer it as the worst of times, they base their arguments on the level of customer’s discomfort. Because of the large number of customers, some customers end up queuing for long, getting harassments and stresses due to customer arguments. The retailer might benefit from the high sales, but the customer might end up having a bad time.
For you to capitalize on making the Christmas the best of times as opposed to being the worst of times, you ought to make some few changes. It is important that you update your stores as you prepare for shoppers to arrive. The following are some of the changes that you need to make so that you can make the experience a perfect one.
Clear up the aisles.
Crowds of people will start flocking your store as Christmas approaches. It is therefore important that you get away all the necessary items from the pathway. You can eliminate the special advertisements and some of the in-store displays from the pathways. Freeing up the aisles will make it easy for you to accommodate more customers in your store.
Make sure that your register is updated.
Speed is critical in the Christmas season. Ensure that your equipment is working properly, and check whether you have everything that is important in the proper running during Christmas sale. You should do all the required upgrades before Christmas. It is important that you consider using the new optical scanner for whizzing through the ques. You should add some impulse buying options in the counter.
Security tag everything.
There are many thefts associated with Christmas. Thieves cover their actions with the crowds. Put some tags on valuable items. This will dilute the shoplifter’s chances of success. Using ink tags that spill out when removed forcefully is a good option. An electronic tag could also be efficient, especially if it has a trigger alarm when the item is carried through the exit unpaid for. Using such a gadget during Christmas pays off
Get some more staff.
There could be many uncertainties in Christmas. For continued efficiency, you might need to get an employee replacement when one of them gets sick. You should be prepared in all means. It is important that you add on your staff before Christmas.